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Sci Fi channel plans to stretch genre again

Hit TV series such as space opera Battlestar Galactica have led NBC Universal’s Sci FI channel to be the 15th-highest rated cable network. But that’s not good enough in the executive suites; they think the channel can attract folk who don’t think they like science fiction.

A couple years after adding professional wrestling into its mix, last week the Sci FI channel said it once again will be moving beyond traditional science fiction. Here’s what the New York Times reported

“It’s not just aliens, spaceships and the future,” said Dave Howe, who was promoted to president of Sci Fi from general manager in January. “It’s about asking that simple question, ‘What if?’ ”

The changes evolved over several years. One result is a widening audience, especially among women. In April, for example, Sci Fi ranked sixth in cable networks in the 25-to-54 age group. Growth in female viewers outpaced that in men; 43 percent of Sci Fi’s viewers are female. 

The channel is NBC Universal’s only non-news success in internaional markets, the paper claims.

David Speakman

David Speakman has spent more than two decades as a writer/editor, photographer, graphic designer and manager of creative teams in broadcast, print and the Internet. His education is in journalism, graphic design, organizational communication and law.
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