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‘Supernatural’ moves to WB Thursdays March 16

After taking a couple weeks off during the month of February, the dark fantasy thriller, Supernatural, is set to return to The WB this week before moving to Thursday nights at 9 p.m. (8 central) starting March 16.

The network is paring the show up with Smallville, a move many expect to be ported over the the new CW network in September.

With this consolidation, The WB (and the new CW network) will have a 2-hour female friendly fantasy block on Thursday nights to counter program crime shows, reality programs, news magazines and sitcoms on the other networks.

With the casting of hunky heartthrobs Jensen Ackles and Jared Padalecki, a strong following among women was to be expected by the network. But according to Nielsen results, Supernatural’s dark tone, witty dialogue and action also has been drawing a sizable male audience.

Although nothing is official at The CW, Supernatural is considered a shoo-in.

David Speakman

David Speakman has spent more than two decades as a writer/editor, photographer, graphic designer and manager of creative teams in broadcast, print and the Internet. His education is in journalism, graphic design, organizational communication and law.
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