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Sci Fi picks up rights to campy NBC soap opera

Hunky men and beautiful babes are set to invade the Sci Fi channel and spice up the mornings starting the first Monday in February.

In a press release issued Friday, Sci Fi said it has bought the repeat rights to air the NBC soap opera Passions starting Feb. 6, 2006. The channel plans to air episodes twice a day each morning at at 9/8c and Noon/11c Monday through Friday.

Sci Fi says it will start at the beginning with episode No. 1 of the six-year-old soap opera about witches, ghosts and the supernatural.

‘Passions’ dramatic blend of magic, romance, the supernatural and fantasy makes it an ideal choice for Sci Fi’s morning line up,” Dave Howe, Executive Vice President and General Manager of the Sci Fi channel said in the announcement.

The channel says Passions, which centers around families affected by the supernatural world has a strong appeal to young women; which fits nicely into Sci Fi’s strategy to bring in both younger and more female viewers.

Young women may be attracted to the fact that the male stars of Passions have a habit of losing their shirts at a moment’s notice. That eye-catching hunk factor has launched the careers of such actors as Jesse Metcalf (Desperate Housewives) and Dylan Fergus (Hellbent [pictured]).

New first-run episodes of Passions currently air weekday afternoons on NBC. Both Sci Fi and NBC are owned by NBC Universal, a subsidiary of General Electric.

David Speakman

David Speakman has spent more than two decades as a writer/editor, photographer, graphic designer and manager of creative teams in broadcast, print and the Internet. His education is in journalism, graphic design, organizational communication and law.

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